Bob Peters

System Architect (Automotive)

"It took a really special offer to get me to change companies. But what can I say?… TomTom was better."

"Things change on a daily basis at TomTom and that's not for everyone, but I like it. We're reacting directly to consumer needs and working with all kinds of automotive customers who've got their own agendas. It's a real challenge when you're trying to make a fixed plan for the future and then dates start shifting.

"I was at a consulting company before, but I was lured away by TomTom's products, their technology, their ability to focus on the needs of their employees despite the rapid growth of the company.

"My role is very different here. As a System Architect, you're usually just involved in electronics, software and mechanics, but here it's also about operations…logistics…all kinds of things. As a responsible, technical person, you have to think about all the disciplines involved rather than just focusing on your own domain. It's really interesting to see how everything works together and it's a fantastic learning experience. We're producing so many great products: I recently worked on a FIAT project which involves the PND talking to the car - it's brilliant technology."

"TomTom is a company where you can grab your chances."

"In a lot of companies they'll stand over you, tell you what to do. It's very different at TomTom: if you show that you're capable they'll give you the responsibility to get on and do it. I'm currently doing an MBA, so I decided with my manager that I wouldn't do any extra training on top. However, I only have to indicate that I'm interested in a particular course and there's the immediate possibility that it will happen."